Internet
Marketing Essentials - 2 Day Workshop |
| This
open workshop has been designed for marketers, business owners/directors,
managers and any individual within a company who is responsible
for the planning and development of an internet marketing
campaign. |
| |
| The
course is divided into two specific areas; day one covers the
strategic aspects of Internet marketing, whilst day two provides
a best practice guide on developing and implementing Internet
marketing tools. The basic topics covered within each day include:
|
| |
Day
1 - Internet Marketing Planning
|
•
Understanding eCustomers
• Creating the eMarketing Mix
• Effective Site Design
• Developing the SOSTAC®
Approach
|
|
|
| |
Benefits
of the Internet Marketing Essentials - 2 Day Workshop |
| After
completing the 2 Day Workshop you will understand; •
How to analyse the competitive environment
• Your online audience and how to segment and target
them for high value return
• How to turn browsers into buyers
• How to plan your Internet marketing activities
• The optimisation process of your Website
• The range of Internet marketing tools and when best
to use them
All
training courses are delivered by experienced Internet marketing
professionals qualified to the Chartered Institute of Marketing
standard. |
| |
Costs
& Venue |
| The
costs for the Internet Marketing Essentials - 2 Day Workshop
start from £495 per person. The next workshop will be
held during August 2007 at Bristol |
|
