Banner
Advertising Services |
| Banner
advertising involves embedding an advertisement into a website. Banner
sizes can range from a small rectangle to a skyscraper size of 160
x 600 pixels. |
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The costs for placing a banner advertisement will vary from website
to website and the pricing models will tend to be on an impression
basis i.e. how many times the advertisement is viewed.
Success rates
for banner advertising can vary. Placing ads in context i.e. in
front of the target audience is the first obvious observation. The
balance between a visually stimulating advertisement and an advert
with too much stimulation will determine its likely success.
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What
are the Benefits of Banner Advertising? |
| A
well researched and planned banner advertising campaign can deliver
a number of direct and indirect benefits including; |
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Increased
online visibility |
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Increased
brand awareness |
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Increased
quality website traffic |
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Increased
return on investment on advertising costs |
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